Erik Rivera

Erik Rivera is a dedicated entrepreneur with a background that seamlessly blends service and innovation. A graduate of the United States Naval Academy, Erik served as a special operations officer in the Navy’s explosive ordnance disposal unit, where he was deployed to various locations across the Middle East and Southeast Asia for the Department of Defense. After his military career, Erik entered the business world by founding Bullets2Bandages, a venture that transformed .50 caliber bullets into bottle openers to support veterans’ charities.

Since then, Erik has launched several impactful companies, including Certapet, Honest Paws, Vets Preferred, and OnePet—a portfolio of direct-to-consumer brands that address the needs of pet owners. Over the past decade, Erik has gained a reputation for developing unique growth and customer acquisition strategies, consistently building bootstrap businesses without external capital. His ventures reflect a commitment to purposeful, sustainable business models and customer-centric solutions.